Built from thousands of conversations, designed to help businesses truly understand their customers
Ripe was founded by Ramon Berrios, an AI founder who has spent his career helping consumer businesses find and defend true product-market fit.
Across multiple companies—including Castmagic, DTC POD, and Trend.io—Ramon repeatedly solved the same core problem: understanding what customers say, validating it against what they do, and using that signal to make better product and growth decisions.
At Castmagic, an AI-powered transcription and language intelligence platform, Ramon analyzed over 10 million minutes of real customer and founder conversations. That scale revealed patterns most teams never see: how intent, objections, emotion, and buying signals show up in natural language long before they appear in dashboards.
Through DTC POD, Ramon conducted 300+ in-depth interviews with leading operators, from the CEO of Dermalogica and VP of Ilia Beauty to businesses like Seed, Pattern, Feastables, Lucy, Bobbie, and OWYN. These conversations consistently reinforced the same truth: the businesses that win are the ones that listen obsessively to their customers.
Earlier, at Trend.io, Ramon worked hands-on with over 2,000 businesses, helping them validate demand and messaging using customer surveys and behavioral data. Trend.io ultimately raised capital from Pharrell Williams, but along the way Ramon saw the cracks in the system.
Finding product-market fit required stitching together surveys, interviews, spreadsheets, analytics tools, and gut instinct. Insights lived in silos. What customers said rarely connected cleanly to what they actually did.
The workflow was slow, manual, and fundamentally broken.
Ripe uses AI to unify authentic customer voice with real behavior, so teams can quickly understand what's resonating, what's not, and why.
No more disconnected surveys.
No more guessing.
Just clear, human insight you can act on.